Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Gupta has two decades of experience in marketing and brand communications across sectors
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
The issue also includes thoughts of Thampy Koshy, CEO of ONDC in the last word section on the fast-forward growth of the digital public good through digital public infrastructure and more
At the exchange4media D2C Revolution Summit and Awards, Thampy Koshy, CEO, ONDC, delivered a special address on ‘ONDC: The Game Changer for D2C Brands'
He will address the topic 'ONDC: A Real Game Changer' at the event
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
‘Decoding ONDC-Perspective For Marketers’ suryed C-suite and brand leaders on preparedness and transition to the ONDC age of commerce
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
The report has been prepared in partnership with Digital India Foundation and outlines the next big shift in online commerce
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce