The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
The campaign has crossed 45 million views across platforms
Nakra was the India CEO of OnePlus from October 2021 to August 2023
The partnership will help advertisers reach out to the premium digital audience on Connected TV
The move is aimed at ‘de-risking’ its businesses in the country, the company has said
Some of the ads launched between May 15 and 31 that caught our attention
He was with the company for more than three years
The ad film unconventionally urges users to bond with their loved ones by disconnecting from their televisions
The campaign film showcases the smarter connected ecosystem experience that OnePlus TVs offer its users
Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India, spoke to e4m on a wide range of issues
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before
The association kickstarted with a 360-degree ad campaign featuring the couple for the OnePlus TV U1S
The agency’s Youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the student community and associate closely with them
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
The association will include a 360-degree campaign and will be kickstarted by a OnePlus x Jasprit Bumrah digital film on OnePlus India YouTube and Instagram
Khurana moved on from OnePlus after a stint of more than five years
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
The brands have come together to create a special Augmented Reality lens that will allow users to share Diwali wishes from the safety of their homes
The film has been shot on OnePlus, including the use of flagship OnePlus 8 Series 5G, and produced by the VICE Media
OnePlus TV users can now watch a range of premium documentaries on IN10 Media Network’s global platform
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown
Prior to OnePlus, Nakra has worked with Apple as Head of Affordability in India for over three years
The campaign has been conceptualised by Wieden + Kennedy India and will run from April-July across OnePlus India’s YouTube, Facebook, Instagram and Twitter channels
Prior to joining OnePlus, Narayan was the Marketing Head for the Indian subcontinent at Daniel Wellington
This collaboration will enable the viewers to watch MX Player’s premium web series like Queen, Hello Mini, Madhuri Talkies, and TV shows like Bold and Beautiful on OnePlus TV Q1 series