As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
In today’s 'PR Outlook for 2022' edition, Dilip Yadav, Founding Partner, First Partners, pens that in this highly dynamic environment, PR practitioners must learn new skills to survive and grow
In today’s edition of ‘PR Outlook for 2022’ series, Udit Pathak, Director, Media Mantra, talks about the current opportunities & challenges and ways in which the industry is meeting clients’ demands
In today’s edition of ‘PR Outlook for 2022’ series, Kunal Kishore, Founder-Director at Value 360 Communications, talks about podcasts becoming an important tool for PR professionals
Jha has worked across print, broadcast, and new media in his corporate journey of over one and half-decade and has also supported National Geographic Traveller India on special projects
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
The result of the survey, conducted by the Bombay Chamber of Commerce & Industry among the member companies, has been submitted to the RBI and Central government authorities
Hosted by Mitrajit Bhattacharya, the show will be aired every Friday at 9 pm on Facebook, Twitter, Instagram and YouTube, apart from the Group's website
In a letter accessed by e4m, Ruben Banerjee, Editor-in-Chief of the magazine revealed that the step was also taken to minimise readers' contact with 'anything that has passed through several hands'