The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights
According to reports, the research body has returned the payment of the subscribers
The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter
We bring you a roundup of the news that made headlines this past week
In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4
Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites
The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot
With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019