#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
HUL continued to dominate the advertiser’s list
Ecom-Online Shopping, Chocolates, and Tea were the new entrants among the top ten categories
The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program
The two films for each of the brand's variants have been conceptualised by McCann Worldgroup and produced by Little Lamb Films
Marico, Ponds India and Lakme Lever entered the top ten list this week
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes
As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
Previously, Anand worked with Reckitt for over 7 years, holding different roles in sales and marketing
As per weekly data, Lizol continues to lead top ten brands list
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
The campaign promoting health and hygiene has improved the lives of 14 million people in India through several initiatives
The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category
As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15
The top ten brands saw a decline of 24.68% in the number of total ad insertions
The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season