Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts

Shantanu David Apr 19, 2024 8:25 AM

The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV

Naziya Alvi Rahman Jan 10, 2023 8:21 AM

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada

exchange4media Staff Jan 20, 2022 3:49 PM

Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21

exchange4media Staff Sep 3, 2021 7:41 PM

The channels launched are NEWJ (Punjabi), NEWJ (Odia), NEWJ (Assamiya/Assamese) and NEWJ (Urdu)

exchange4media Staff Apr 1, 2021 3:35 PM

Earshot is the first podcast platform to stream its signature podcasts and original series in Dolby Atmos

exchange4media Staff Feb 10, 2021 12:51 PM

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM