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Industry leaders and friends came together to celebrate Chrome DM's milestone

e4m Staff Jul 15, 2024 4:32 PM

Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network

Pankaj Krishna Jul 5, 2024 11:51 AM

At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV

e4m Staff May 10, 2024 8:51 AM

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

e4m Desk Apr 24, 2024 9:21 AM

The ad has been conceptualised by Chrome Pictures

e4m Staff Mar 28, 2024 5:01 PM

Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023

e4m Desk May 19, 2023 3:58 PM

New roles have been announced for Shantanu Khosla and Promeet Ghosh

e4m Desk Apr 24, 2023 6:11 PM

Tanishq and Talented, along with Superfly Films, have come together to remind everyone that before she’s a superwoman, she’s human. And it’s human to struggle and to fail

e4m Desk Mar 7, 2023 10:00 AM

The production house has so far produced over 5,000 ad films

e4m Desk Jan 16, 2023 3:15 PM

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

The report deals with spends across categories globally, new business moves and local pitches

e4m Desk Sep 19, 2022 1:14 PM

The other concerns include cost-of-living crisis and climate changes, as per data from Kantar’s Global Issues Barometer

e4m Desk Jul 18, 2022 11:00 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

e4m Desk Feb 14, 2022 8:36 AM

The new logo will be live for users across all devices with the release of Chrome 100

e4m Desk Feb 7, 2022 10:45 AM

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

e4m Desk Jan 27, 2022 8:38 AM

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

e4m Desk May 4, 2021 8:47 AM

The channels will air Hollywood hits from 9 am to 9 pm on 29 March

e4m Desk Mar 26, 2021 11:18 AM

The film will air on Sunday, February 28 at 1:00 PM and 11:00 PM

e4m Desk Feb 26, 2021 4:02 PM

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

e4m Desk Jan 13, 2021 9:05 AM

The movie will be aired at 1 pm and 9 pm

e4m Desk Oct 24, 2020 7:14 PM

Kick-starting the Dussehra season, Movies NOW and MNX brings an exciting selection of Hollywood blockbusters which will air every night at 9pm from October 16 - 25

e4m Desk Oct 15, 2020 7:10 PM

The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari

e4m Desk Sep 19, 2020 2:00 PM

Srivastava will also handle Times Now, Mirror Now and ET Now

e4m Desk Aug 19, 2020 4:14 PM

Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures

e4m Desk Jun 21, 2020 6:00 PM

Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states

e4m Desk Apr 7, 2020 1:08 PM

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

e4m Desk Mar 27, 2020 10:00 PM

Currently Senior Vice President, Cloud & Cognitive Software, IBM, Krishna will take over as CEO in April

e4m Desk Feb 1, 2020 12:17 PM

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

e4m Desk Jan 22, 2020 11:42 AM

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

e4m Desk Jan 15, 2020 6:10 PM