Richa Arora, President, Packaged Foods, India, Tata Consumer Products, and Navin Gurnaney, CEO, Tata Starbucks, tell us how the two companies collaborated to create a new glocal menu
#SpiceUpYourHealth TVC will be launched in Hindi, Marathi & Bengali and will be rolled-out using a creative mix of marketing mediums including print, broadcast, and digital
Holi comes alive on TikTok with colourful filters, stickers, music tracks and special recipes shared under the hashtag, which has gained 897 million views