Best ads of the week: Durex opens 'rainbow' doors, Shaadi.com scoffs at dating apps
Here ares some spots we loved in Week 2 of July
shaadi
Shaadi.com’s takes a witty jab at dating apps in new campaign
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
Google de-lists 10 apps following non-adherence to billing policies
The company claims that over 200,000 Indian developers using Google Play, adhere to its policies
Shaadi.org bows down to the revolution-naaris this Durga Puja
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
In Shaadi.com’s new ad, founder Anupam Mittal turns superhero
The ad film, which introduces a feature on the site, will be aired in two versions one for the Hindi speaking market and another for the South market
Shaadi.com’s latest TVC addresses FOMO of singles wanting to get married
The campaign is titled ‘shaadi ka khayal’
Twitteratis can’t stop asking #ShaadiKarniHaiKya
A number of twelebs and brands have engaged via wordplay with the matchmaking website’s trending hashtag
I am not a slave, Shaadi.com’s I-Day campaign talks about toxic marriages
The campaign encourages women to celebrate themselves and value their freedom
‘The world is now pretty much living between two screens - phone and TV’
Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing
From ‘Anupam Ki Shaadi’ to ‘Dadho Sutho’: Ads that stood out this fortnight
Our collection of the best ads released between June 03 and June 17, 2022
Founder Anupam Mittal shares Shaadi.com's 20-year-journey in short film
The celebratory brand film illustrates how Anupam's life story led to the birth of Shaadi.com and the numerous roadblocks that he had to face to turn his dream venture into reality
Shaadi.com pledges to bring India’s women back to the workforce with Bhumi Pednekar
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms
Matrimony.com to acquire a 100% stake in ShaadiSaga
The acquisition is in line with Matrimony.com's vision to scale up its presence in the North and West regions
Why Leo Burnett is betting on these three entries for Cannes Lions 2021
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Zee Telugu to premiere family entertainer Shaadi Mubarak
The rom-com will air on April 25 at 12 PM
Shaadi.com's Siddharth Sharma joins InVideo as new CTO
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career
Shaadi.com wants women to take control of their matchmaking journey in new campaign
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner
We need to be a brand that is relevant, relatable & accessible: Adhish Zaveri, Shaadi.com
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
'If your brand creates positive human stories, it will be remembered long after COVID'
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times
Bigg Boss favourites Shehnaz and Paras paired for COLORS’ new show Mujhse Shaadi Karoge
The show will premiere on February 17 and air every Monday to Friday at 10.30pm
Shaadi.com explores ‘Horrors of Valentine’s Day’ with #FridayThe14 campaign
The brand also shared cheat sheets on how to survive this week of love