Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto India, in an exclusive interview with e4m

Kanchan Srivastava Aug 21, 2024 6:12 PM

Rahul Pansare was with SKODA before as Head of Marketing

e4m Desk Mar 5, 2024 3:59 PM

Jan Bures has 27 years of experience in Automotive Sales & Marketing

e4m Staff Feb 1, 2024 11:50 AM

From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023

NATIVE CONTENT Dec 28, 2023 1:18 PM

Top execs Tarun Jha and Ajay Raghuvanshi have reportedly stepped down

exchange4media Staff Jan 28, 2023 8:41 AM

Petr Šolc is moving to India from Volkswagen Group Russia where he was Head of ŠKODA division

exchange4media Staff Aug 24, 2022 11:54 AM

Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup

exchange4media Staff Jul 21, 2022 1:29 PM

Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales & Marketing

exchange4media Staff Mar 1, 2022 1:39 PM

The film is conceptualized and executed by its creative partner Publicis India

exchange4media Staff Sep 25, 2021 8:52 AM

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM

With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 27, 2021 8:35 AM

CoinDCX is the title sponsor, while Dream11 and Škoda are co-powered by sponsors. Kent RO is Sri Lankan team’s ‘Back of Jersey’ branding partner

exchange4media Staff Jun 30, 2021 8:45 AM

On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid

exchange4media Staff Jun 28, 2021 8:48 AM

The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market

Javed Farooqui Jun 7, 2021 8:15 AM

The support includes medical supplies, procurement of medical equipment and materials such as oxygen generators and liquid oxygen tanks, monetary donation to the German Red Cross, and more

exchange4media Staff May 12, 2021 4:19 PM

Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment

Tasmayee Laha Roy Mar 30, 2021 8:24 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore

exchange4media Staff Dec 16, 2020 8:31 AM

The brand took a first-mover approach in the category to target the growing premium and business air travellers at T2

exchange4media Staff Oct 9, 2020 4:16 PM

The ad campaign, which has been shot by Prodigious, delves on the dual personality trait within humans, which often leads us to make contradicting decisions on any given matter

exchange4media Staff Aug 22, 2020 8:35 AM

He succeeds Bernhard Maier, who is handing over the office after almost five years at the helm

exchange4media Staff Aug 3, 2020 4:53 PM

From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms

Sanstuti Nath May 22, 2020 9:00 AM