software
Rajesh Dhiman HCL Software?blur=25

Rajesh Dhiman has previously held pivotal roles at ThoughtSpot, NetApp, and Dell EMC

e4m Staff Sep 3, 2024 2:22 PM

Shubhangi Mehta?blur=25

Prior to this, Shubhangi Mehta was with Soroco as Marketing- Head Brand, Communications and Digital

e4m Desk May 24, 2024 11:26 AM

Digital ads?blur=25

As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories

exchange4media Staff Jun 30, 2022 9:55 AM

Toshiba?blur=25

Baliga takes over from Takashi Ishikawa who was at the helm of Toshiba Software India for four years

exchange4media Staff May 27, 2022 1:18 PM

Anand Eswaran?blur=25

Eswaran joins Veeam after a successful tenure at RingCentral where he was President and COO

exchange4media Staff Dec 17, 2021 12:36 PM

Virendra - Tarun?blur=25

Virender Jeet has been named the chief executive officer, and Tarun Nandwani, the chief operating officer of the company

exchange4media Staff Sep 3, 2021 2:59 PM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

BFSI and Real Estate on OOH?blur=25

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

OOH sectors post lockdown?blur=25

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

year ender?blur=25

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Yaap?blur=25

The digital content company will take charge of Zepth’s digital and creative presence in light of its upcoming revamp

exchange4media Staff Nov 23, 2020 11:59 AM

Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

airport branding post lockdown?blur=25

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

DOOH?blur=25

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

DOOH Inventories in Restaurants?blur=25

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

Experiential Marketing and OOH?blur=25

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Mobile Integration with DOOH?blur=25

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Century Edge1 Digital Outdoor Media?blur=25

Edge1 software will enable them to easily plan, buy and monitor their outdoor advertising networks

exchange4media Staff May 21, 2020 12:27 PM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

Impact of COVID-19 on OOH?blur=25

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

OOH?blur=25

The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform

exchange4media Staff Apr 24, 2020 3:31 PM

Vincent Dong?blur=25

Dong, the President of Ad-Vice Software & Consulting Inc and a member of CPA, will share his insights on the topic ‘Recession & Disaster Proofing Your Agency'

exchange4media Staff Apr 7, 2020 8:52 AM