Ashok Suvarna appointed CEO of Aditya Birla Money Limited
Prior to this, Ashok Suvarna was with Aditya Birla Sun Life Insurance as Chief Distribution Officer
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Vinod Nathan no more
Vinod Nathan breathed his last in Bangalore today morning
Today’s consumers have evolved into digital media experts: Shashank Srivastava
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
The power of marketing and branding and the democratization of the SUV category in India
Guest Column: Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles Ltd, writes about the SUV segment's extraordinary levels of growth and sustained favour among consumers
Video personalization will soon be a necessity for brands: Suvrat Bhooshan, Gan.ai
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
Mahindra is the Official SUV Partner of 4 IPL teams
Partners with Royal Challengers Bangalore, Delhi Capitals, Mumbai Indians, and Rajasthan Royals
Senco Gold & Diamonds invites pitch from media AOR agencies
Senco has tie-ups with celebrities as brand ambassadors
Retail tech platform Arzooo ropes in Suvid Bajaj as Head of Marketing
Prior to this, Bajaj was leading marketing at Spinny
'Campaign, narrative & relationship make or break brand-agency partnerships'
At the exchange4media PR & Corp Comm 30 Under 30 Summit, industry leaders deliberated on the challenges of overcoming creative differences and crisis mitigation
'For Hyundai Venue’s marketing, we will focus on mediums that Gen Z & millennials use'
Virat Khullar, Group Head - Marketing, Hyundai India Limited, shares their strategy for promoting the newest SUV model
Spinny launches second film from campaign #KhushiyonKiLongDrive with PV Sindhu
The film focuses on women buyers & their increasing influence on car purchasing decisions
‘IPL, a perfect vehicle to take Spinny to a wider audience’
Spinny’s Head of Marketing, Suvid Bajaj, talks to e4m about the association with IPL, roping in Sachin Tendulkar and PV Sindhu, expansion plans & more
Trends that will define digital in 2022
Digital continues to be deeply implanted in the communications strategy of brands in the New Year
How Brandmovers localised the global #LetsVogue campaign for Vogue Eyewear
e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India
Anup Chandrasekharan quits Colors Tamil as business head
Chandrasekharan has previously served stints at Star Suvarna, Zee Kanada, Derana TV and CNBC
ARNETTE is easy on the earth and easy on eyes: Suvashish Banerjee, Luxottica
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
Tata Safari to be official partner for VIVO IPL 2021
Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV
News18 Kannada hosts jury meet for Varshada Kannadiga
This year, the jury was chaired by the esteemed former Justice H N Nagamohan Das – High Court of Karnataka
‘SUV Safari is a niche providing versatile, comfortable and luxurious travel experiences'
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Tata Motors launches flagship SUV, Safari
Speaking on the launch of the new Safari, Guenter Butschek, MD and CEO, Tata Motors, said that the new flagship is connecting the aspirations of the discerning and evolved SUV customers
Suvarna News rebranded as Asianet Suvarna News
The rebranded channel’s tagline is ‘Straight, Bold and Relentless’
Zoo Media launches DoyenOink Consulting
The consultancy will be led by Priyal Sheth Kilachand, as Director and she will be reporting into Suveer Bajaj, Co-Founder of Zoo Media and FoxyMoron
Clothing line Rug Woods launched on ecomm platforms
Raghunatha Reddy, the start-up’s founder, was earlier with Saral Jeevan Infotainment channel as the Business Head
Aegon Life Insurance launches #TensionSeAzaadi campaign
The campaign reflects the brand’s essence to provide a tension-free future with effective insurance solutions
Jeep owners recount stories of their unique bond with nature in new series
The new film tells the inspiring story of Wildlife SOS’ Kartick Satyanarayan with the iconic Jeep Wrangler
CFOs take centre-stage in the times of COVID-19
In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge
How Southern channels fared during the first week of COVID-19 outbreak
In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively
BIBA’s digital campaign #EqualWorldStartsWithYou crosses 2 million views in 3 days
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality
News Next 2020: Regional channels are a potent tool for the common people: Experts
Dr Bhuvan Lal, Saam TV's Nilesh Khare, S K Shama Sundara of Suvarnanews.com/Asianet Kannada & Manoj Manu, of Sahara Samay News deliberated the future of TV news