Cricket and festive shopping: A winning combination for brands
How brands can maximise impact with the year’s most thrilling cricket lineup
team-india
Where is Virat Kohli & Rohit Sharma’s brand value headed post T20I retirement?
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
Chodo yaar kuch aur baat karte! Brands tell Team India to get over the heartbreak
Not all stories have happy endings, says PVR as brands console Men in Blue
Team India’s wins broadcaster’s loss?
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Dabur Red Paste cheers for Team India, brings back ChaubeJi to ‘chabao’ rivals
Ogilvy India has executed the World Cup campaign for Dabur
BCCI invites tender for Team India lead sponsor rights
The cricket body has prohibited certain brand categories from bidding
Team India describes the feeling of donning the nation's jersey in new adidas campaign
The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey
Byju's extends Team India jersey sponsorship deal with BCCI
The extension is estimated to be valued at around $55 million
Cricket fans irked at 'poorly timed' Fanta ad cheering for Team India
People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses
BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams