Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value

Aditi Gupta Mar 20, 2024 9:06 AM

At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'

e4m Staff Feb 1, 2024 8:49 AM

Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue

Naziya Alvi Rahman Apr 12, 2023 11:59 PM

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands

exchange4media Staff Jan 25, 2023 7:20 PM

At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India

exchange4media Staff Jan 25, 2023 7:10 PM

Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava Dec 7, 2022 8:44 AM