Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'
Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands
At e4m TV First conference, industry experts discusse how TV is still a strong medium over digital media to reach a wider audience in India
Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report