Akanksha will be based in New York and will be responsible for spearheading overall brand-building, global marketing strategy, and more
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
Beriwal took over as Global CMO in May 2022
At the e4m D2C Summit, a panel of industry heads deliberated on the various facets of building a Rs 100-crore brand
The Michelin Star-awarded Chef will play an essential role in promoting the brand's commitment to authenticity and quality
Collaborates with chef Vikas Khanna to launch VAHDAM Spices
Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
Beriwal has over 17 years of experience and prior to this she was with Aditya Birla Group for 5 years