Swiggy Instamart’s OOH campaign offers prompt solutions for love emergencies
The campaign is conceptualized and executed by Havas Media Tribes
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Flipkart saves Valentine's Day for poor planners with ‘Blame it on Flipkart’ campaign
The campaign is conceptualised by 22feet Tribal WW
This Valentine’s Day, Cadbury Silk merges magic of love with power of AI
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
Parle's Hide & Seek urges consumers to seek hidden prizes for a sweet surprise
The Parle Hide & Seek campaign features three ad films
HT City Takes Season’s Celebrations Notches Up With Four Themed Special Editions
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
How Swiggy’s ‘Wrong Address’ struck the right chords with netizens
The brand team and the creative agency behind Swiggy’s Valentine’s Day campaign walk us through the insights and execution process
BharatMatrimony creates Valentine’s campaign with AI entity Aaditya Iyer
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
Valentine’s Dare: Why advertisers take a risk on love
According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect
Brands and celeb couples: A love story
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
Tara Sutaria talks about self-love in Bumble’s Valentine’s Day film
According to the brand, self-love is crucial for building healthy and equitable relationships
A lot can happen over ‘Swiggying it’, says food delivery app’s Valentine’s Day film
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
Manforce Condoms taps into the wildest fantasies on Valentine's Day
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
What does customer love mean To Beco?
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
Center Fresh launches limited-edition Valentine’s Day Pack
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
Mars Wrigley unveils campaign to launch Snickers Berry Whip this Valentine’s season
The film has been created by DDB Mudra North
ZEE Biskope launches ‘Biskope Milayi Jodi’ for Valentine’s Day
Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan have been onboarded for this campaign
For Valentine’s Day, CaratLane shares stories of love in #KhulKeKaroExpress campaign
The campaign is created by BBH India
Love is in the air but you don’t have to breathe it: 5 Star ad tells us why
Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India