An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success

Chehneet Kaur Aug 7, 2024 8:42 AM

The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public

Chehneet Kaur Jul 18, 2024 9:23 AM

Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots

Varghese Chandy Jun 28, 2024 8:59 AM

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits

Chehneet Kaur Jun 12, 2024 8:40 AM

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, pens a tribute for veteran journalist Sachidananda Murthy

Varghese Chandy Oct 14, 2023 10:09 AM

With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season

Chehneet Kaur Sep 11, 2023 9:13 AM

Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction

Simran Sabherwal Apr 14, 2023 8:42 AM

Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season

Nilanjana Basu Sep 7, 2022 8:48 AM

Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues

Sonam Saini Sep 21, 2021 8:55 AM

While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country

Simran Sabherwal Apr 22, 2020 8:34 AM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM