An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Varghese Chandy, VP, Marketing & Ad Sales, Malayala Manorama, shares his thoughts on R Rajmohan, CMO - North and East, Malayala Manorama, hanging up his boots
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, pens a tribute for veteran journalist Sachidananda Murthy
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Brands will continue to advertise with magazines as businesses start to open up, say industry players
Thanks to concerted efforts from the government & publishing houses, newspaper distribution in Kerala has emerged unscathed, unlike in the rest of the country
TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights