The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27

e4m Staff Dec 21, 2023 3:01 PM

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

Advertisers now have the chance to buy Scope3 green media products through the Yahoo SSP

exchange4media Staff Jan 9, 2023 3:00 PM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021

Sonam Saini Sep 28, 2021 9:08 AM

Led by the goal of an accountable, addressable, and aligned supply chain, this partnership represents the new wave of digital advertising

exchange4media Staff Jun 30, 2021 4:11 PM

This in-game inventory will enable brands to reach premium mobile users, with ads that blend into the game environment

exchange4media Staff Apr 28, 2021 2:27 PM

The e-tenders will be available for bidding till 23rd February 2021

exchange4media Staff Feb 12, 2021 8:37 AM

The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads stop

exchange4media Staff Dec 18, 2020 10:40 AM

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners

exchange4media Staff Nov 2, 2020 10:27 AM

The agency is entrusted with strengthening the company's brand position in the market

exchange4media Staff Oct 30, 2020 1:17 PM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content

exchange4media Staff Sep 16, 2020 1:45 PM

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

The mobile media company will handle VidMate's in-app advertising inventory in the country

exchange4media Staff Apr 1, 2020 12:06 PM