Cricket Australia onboards RISE Worldwide for virtual inventory sponsorship sales in India
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
vento
India-Pak World Cup clash: Industry abuzz with ad inventory chatter
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Yahoo to offer carbon neutral inventory to advertisers via Scope3
Advertisers now have the chance to buy Scope3 green media products through the Yahoo SSP
T20 WC: With India in semis, Disney Star seeks higher ad rates for remaining inventory
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
With ad inventories filling up fast, is TV adex inching closer to 2019 levels?
Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021
MediaMath collaborates with Airtel for ad tech
Led by the goal of an accountable, addressable, and aligned supply chain, this partnership represents the new wave of digital advertising
InMobi launches in-game advertising on InMobi Exchange
This in-game inventory will enable brands to reach premium mobile users, with ads that blend into the game environment
SDMC invites bids for advertising tenders to recover lost revenue
The e-tenders will be available for bidding till 23rd February 2021
Facebook takes feud with Apple over iOS privacy to the front page
The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads stop
Navigating through government restrictions: The tricky path for DOOH agencies
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Covid puts DOOH in the spotlight: How can brands make the most of it?
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
IMG Reliance wins global mandate to market Cricket Australia’s Virtual Inventory rights
IMG Reliance will represent Cricket Australia for the upcoming Indian tour, bringing on board brand partners
Notione awards digital mandate to Eventoss Entertainment
The agency is entrusted with strengthening the company's brand position in the market
Is DOOH the way forward for Transit Media?
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
OOH players bring 'out of home' closer to home
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
VICE Media Group inks ad inventory deal with Mediascope
The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content
Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls
Signpost India and BBMP develop a state-of-the-art traffic surveillance booth
This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19
Vidmate names Ventes Avenues as its Exclusive Sales Partner in India
The mobile media company will handle VidMate's in-app advertising inventory in the country