Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach

Nilanjana Basu May 8, 2023 8:52 AM

The platform will also dial up on local language content in Tamil and Telugu

Javed Farooqui Dec 28, 2021 9:09 AM

With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future

exchange4media Staff Apr 7, 2021 1:30 PM

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown

exchange4media Staff May 1, 2020 7:07 PM

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM