With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
The platform will also dial up on local language content in Tamil and Telugu
With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future
International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown
ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”
The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year