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Nestlé Boosts Marketing Spend to Drive Growth and Brand Engagement?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 2:36 PM

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff Jun 8, 2026 11:57 AM

YAAP Digital Sees 98% Profit Surge in FY26 Amid Client Expansion?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 3, 2026 9:31 AM

Mahesh Viswanathan Appointed CEO of Finolex Cables?blur=25

Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years

e4m Staff Jun 2, 2026 4:34 PM

The Rise of Microdramas: Transforming Digital Storytelling in India?blur=25

India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?

e4m Staff Jun 2, 2026 9:15 AM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:58 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Polycab India Sees 81% YoY Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:37 PM

Kanishka Garbyal Joins Polycab India as Digital Marketing Head?blur=25

Garbyal joins the company after a 7.5-year stint with Signify

e4m Desk Jun 1, 2026 2:34 PM

Uttam Kumar Appointed Chief Product Officer at Metro Brands?blur=25

Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India

e4m Desk May 6, 2026 2:32 PM

Kumar Awanish Promoted to COO at Cheil South West Asia?blur=25

Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution

e4m Desk Mar 17, 2026 11:54 AM

Independent agencies enter 2026 focused on deeper mandates and AI-led growth?blur=25

Agency heads  are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive 

e4m Staff Jan 5, 2026 11:16 AM

McCann?blur=25

Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson

e4m Staff Nov 14, 2024 8:14 AM

Nikhil Kamat?blur=25

The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration

e4m Staff Sep 4, 2024 3:53 PM

Sumit Aggarwal?blur=25

In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms

e4m Staff Sep 2, 2024 11:54 AM

Jon Stevens?blur=25

Prior to this, Jon Stevens was the Managing Director at Zenith UK

e4m Desk Aug 14, 2024 12:18 PM

Nilesh Kotalwar?blur=25

Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited

e4m Staff Jul 30, 2024 5:25 PM

cookie?blur=25

After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake

Sohini Ganguly Jul 23, 2024 1:25 PM

Anuj Rathi?blur=25

In his previous role, Anuj served as the Chief Product & Marketing Officer at Jupiter Money

e4m Staff Jun 19, 2024 6:53 PM

Publicis Commerce Digital Growth Marketing Playbook?blur=25

The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach

NATIVE CONTENT Feb 14, 2024 7:33 AM

Abhishek Patil and Swati Mohan?blur=25

The specialised learning sprint has been designed for startup founders and early team members to build a competitive advantage in a crowded market

e4m Staff Jan 9, 2024 3:38 PM

abp news vote counting day assembly elecitons?blur=25

The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023

e4m Staff Dec 15, 2023 1:54 PM

ketchum sampark?blur=25

The WTCA is a leading international network dedicated to stimulating trade and investment opportunities

e4m Staff Dec 1, 2023 6:22 PM

ankur gattani?blur=25

Ankur Gattani joined WebEngage in 2021 to head the marketing function

e4m Staff Nov 22, 2023 3:23 PM

e4m-Mobavenue Roundtable?blur=25

At the exclusive roundtable, experts will share insights on the theme ‘Unlocking Brand Growth: From Acquisition to Retention’

e4m Staff Oct 10, 2023 11:03 AM

HUL?blur=25

The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023

exchange4media Staff Jul 21, 2023 9:10 AM

Adam?blur=25

The Global CEO of Mindshare delivered a keynote address on ‘Good Growth’ at the e4m Conclave 2023

exchange4media Staff Jul 21, 2023 8:38 AM

advertising?blur=25

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Nilanjana Basu Jul 4, 2023 9:18 AM

WTC?blur=25

While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

Sonam Saini Jun 9, 2023 9:19 AM

Pepsi?blur=25

Gross profit in the March quarter was down 6.6 per cent on account of higher commodity costs, the company said in its financial statement

exchange4media Staff Apr 26, 2023 11:06 AM

Deepa Jatkar?blur=25

She joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team

exchange4media Staff Apr 4, 2023 4:04 PM

Newton Consulting India?blur=25

Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her

Shrabasti Mallik Mar 20, 2023 10:48 AM

spag?blur=25

The report examines major shifts and outlines best practices in investment strategies

exchange4media Staff Mar 10, 2023 12:51 PM

Newton PR?blur=25

Guest Column: Smita Khanna, Chief Operating Officer, Newton PR, writes on how to measure and leverage the impact of digital PR

Smita Khanna Feb 23, 2023 11:16 AM

Radio?blur=25

Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets

Tanya Dwivedi Feb 13, 2023 8:48 AM

GroupM report?blur=25

According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent

exchange4media Staff Dec 5, 2022 5:39 PM

Mehernosh Pithawalla, Godrej & Boyce?blur=25

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead

Kanchan Srivastava Nov 18, 2022 9:03 AM

galen finn?blur=25

The report will input from some 200M data points and more than 12,000 digital health ventures across the globe

exchange4media Staff Oct 28, 2022 5:04 PM

Nazara?blur=25

The company has revised the guidance upwards for FY23 and expects consolidated revenues to grow 70-75% YoY

exchange4media Staff Oct 22, 2022 7:51 AM

webengage?blur=25

The funding is led by Singularity Growth Opportunities Fund and SWC Global

exchange4media Staff Aug 2, 2022 5:59 PM

WT Health?blur=25

WT Health will help health and wellness brands connect more meaningfully with consumers and health care professionals

exchange4media Staff Jun 28, 2022 11:02 AM

cannes?blur=25

An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry

exchange4media Staff May 20, 2022 4:19 PM