Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
Perfumes/deodorant was the leading category with 10% share of ad volumes
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
Herbalife sponsors over 150 athletes, teams and leagues
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
The carmaker is a sponsor for the ICC Men’s Cricket World Cup 2023 with Nissan Magnite as the official car of the tournament
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets