Pradeep Guha, CEO, Zee Telefilms Ltd was elected President of the India Chapter of the International Advertising Association (IAA) for the year 2006-07 at its recently concluded Annual General Meeting held in Mumbai.
Orchard Advertising, Chennai, has bagged the creative and media mandate of Vijay Shanthi Builders. The account size is pegged in the region of Rs 7-8 crore.
There's life after Lee Cooper for Indus Clothing, and it's fully-loaded too. There is plenty on the plate of Harpartap Singh, managing director of Indus Clothing. He has wasted no time since parting ways with Lee Cooper, the foreign brand he was selling in India.
Aiming at high growth prospects in the current retail boom in India, Mudra Lifestyle Ltd, the Mumbai-based integrated textile company, has chalked out a massive expansion plan in its weaving, processing and garment manufacturing facilities at a capital expenditure of Rs 220 crore.
Motorola on Tuesday named veteran package goods marketer Kenneth 'Casey' Keller as Chief Marketing Officer, succeeding the late Geoffrey Frost.
Walt Disney Co. today said it would limit licensing for most of its characters to food products low in fat and sugar -- a significant move as lawmakers increasingly blame marketers for the childhood-obesity epidemic.
Sports lifestyle company Puma on Tuesday launched its exclusive store in Delhi at the West Gate Mall. With the opening of this store, Puma unveiled its new Autumn Winter-2006 collection. Done in the official colours of red and white, the store houses the entire international collection of Puma apparels, shoes and accessories.
Almost 38 per cent of all Internet users in India are 'heavy users' and on an average spend about 8.2 hours per week on the Internet, according to the I-Cube 2006 report of the Internet And Mobile Association of India (IAMAI) and IMRB International.
TI Cycles of India, makers of popular cycle brands BSA and Hercules, has forayed into fitness equipment with BSA Workouts. Seeing opportunity in this market, where the home fitness equipment market is estimated to be worth nearly Rs 300 crore, the company has decided to enter this segment.
Radio One has lined up two new programmes around Diwali, keeping the two biggest passions of Indians in mind – cricket and Bollywood. The FM channel will have a show celebrating the much awaited SRK-starrer 'Don – The chase begins'. The second show will focus on the ongoing ICC Champions Trophy.
The Union Cabinet on Tuesday gave its approval for introduction of an Amendment Bill incorporating certain changes in the current Information Technology Act, 2000.
Swiss luxury watch brand Longines on Tuesday unveiled its BelleArti collection in the Capital. The new collection is priced at Rs 67,000 onwards.
At a time when CAS and DTH service providers are battling it out for a share of the Delhi and Mumbai markets, MTNL has announced the launch of IPTV services in the two metros. Commercial operations in Delhi will begin from November1, 2006, while operations in Mumbai are expected to commence from the beginning of next year.
K Factors has bagged the creative duties of Nirula’s, a fast food chain, in a multi-agency pitch. Industry sources estimate the size of the account to be on the region of Rs 2 crore.
Radio One, a Mid-Day Multimedia and BBC Worldwide venture, is slated to launch in Chennai in November this year. The channel has appointed John Vijay as Programming Director. Radio One has already launched its FM stations in Mumbai, Delhi and Bangalore and is expected to become operational in Kolkata, Ahmedabad and Pune shortly.
NDTV Ltd on Tuesday unveiled its new corporate model, which enables NDTV to raise funds for its future businesses beyond news. The new company, NDTV Ventures, will incubate and operate focused verticals in this space. The corporate model will permit investments by strategic and financial partners in individual verticals, as well as in NDTV Ventures. This expansion will help enhance NDTV shareholder value.
<p align=justify>We are like a newborn baby which can only devour energy and grow. In the process, we are using technology, generating state-of-the-art knowledge, data bank and policies. We will be building and consolidating our network to tackle legislative issues across the country, and all this without sacrificing any cash flow.
<p align=justify>In addition to clutter breaking creatives, media is the key to driving marketing efficiencies. With escalating media cost, growing fragmentation and increasing noise levels in the media, the communication challenge is to break the media clutter to reach the consumer effectively. We constantly focus on maximising ROI through cost efficient touch points.