EMVIES 2006: Stage set for Round 2, 56 entries make it to case study presentation round
Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions, Starcom, O&M, Ad Vista Bombay, OvilgvyOne Worldwide, Zee Telefilm and Red FM have made it to the list.
Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. The media agencies that have been shortlisted include Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions and Starcom. O&M, Ad Vista Bombay and OvilgvyOne Worldwide have also made it to the list along with Zee Telefilm and Red FM.
As is known, the Bombay Ad Club had divided the judging processes over two days – June 6 and 7. Various judges present at the event observed that the entries seen this year had scored in terms of packaging and presentation. However, on the count of core ideation, there is still more ground that can be covered.
Some of the advertisers whose media plans have been shortlisted include Hutch, Saffola, Horlicks, Surf, IGO TV, Lifestyle, Westside, Mahindra Finance, and AXE, among others. Following the case study presentation on June 15, which would be divided into two parts again, adjudged by two panels of judges, the final winners would be awarded at a special event on June 22, 2006.
THE
ADVERTISING CLUB BOMBAY |
|
EMVIES
2006 |
|
BEST
MEDIA STRATEGY-CONSUMER PRODUCTS |
|
NO. |
CASE
STUDY |
| 1 | Santoor - How media can drive Market Goals |
| 2 | Horlicks Lite 13 Till I Die |
| 3 | Surf Excel Quickwash - Digging a well where water is |
| 4 | Wheel - A 1000 Crore Story |
| 5 | Saffola Gold - World Heart Day Zero Creative |
BEST
MEDIA STRATEGY-CONSUMER DURABLES |
|
NO. |
CASE
STUDY |
| 1 | IGO TV - Reaching for the sky |
BEST
MEDIA STRATEGY-SERVICES |
|
NO. |
CASE
STUDY |
| 1 | Lifestyle - ROI based advertising |
| 2 | Westside - Predicting Shopper base in emerging Markets |
| 3 | Mahindra Finance Launch |
| 4 | DNA - The "New Paradigm" of Pervasive Marketing |
| 5 | Airtel - KBC II |
BEST
MEDIA RESEARCH |
|
NO. |
CASE
STUDY |
| 1 | Revenue Estimator - Business Ka Asli Baazigar |
| 2 | Lifestyle Stores |
| 3 | AVIVA Life Insurance - viewD |
BEST
INTEGRATED CAMPAIGN |
|
NO. |
CASE
STUDY |
| 1 | DNA Welcome to DNA'ism |
| 2 | Hutch Delhi Half Marathon |
| 3 | Surf Excel Quickwash - Two Buckets |
| 4 | AXE Unlimited Academy |
| 5 | Hero Honda - Mission Udaan |
BEST
MEDIA MARKETER OF THE YEAR |
|
NO. |
CASE
STUDY |
| 1 | Zee Cinema - Take a B-R-E-A-K |
| 2 | Red FM 93.5 Bajaate Raho! |
BEST
MEDIA INNOVATION - TV |
|
NO. |
CASE
STUDY |
| 1 | Royale Luxury Emulsions Royale - Wall on Indian Idol |
| 2 | Pepsi Drinks Break |
| 3 | Clinic All Clear - Fame |
| 4 | ICICI Prudential Life Insurance - Jassi Insured |
BEST
MEDIA INNOVATION - PRESS |
|
NO. |
CASE
STUDY |
| 1 | Walt Disney - The day it all Went Hindi |
| 2 | Sugar Free Delite - 85% Less |
| 3 | Saffola Gold - World Heart Day |
BEST
MEDIA INNOVATION - RADIO |
|
NO. |
CASE
STUDY |
| 1 | Saffola - Jaggus Mission 10 K |
| 2 | Hutch - Hutch Pink |
| 3 | RmKV Silks - Launch Innovation |
| 4 | Pepsodent Toothpaste - Prayers |
| 5 | State Bank of India - Surprisingly SBI |
BEST
MEDIA INNOVATION - CINEMA |
|
NO. |
CASE
STUDY |
| 1 | Sangini Diamond Jewellery |
| 2 | Hanuman - Marketing a Movie |
| 3 | Calcium Sandoz Woman |
| 4 | Saffola Gold - World Heart Day |
| 5 | Archies - Waqt A Race against Time |
BEST
MEDIA INNOVATION - DIGITAL |
|
NO. |
CASE
STUDY |
| 1 | AXE Unlimited |
| 2 | Gillette Mach 3 Turbo Champion Web launch |
| 3 | Blue Star Power Cut site Capture |
| 4 | Sunsilk - Virtual Cool Zone |
| 5 | Blue Star Text Shaking Site Capture |
BEST
MEDIA INNOVATION - OUT OF HOME |
|
NO. |
CASE
STUDY |
| 1 | Jaipur Foot - Help someone stand tall again |
| 2 | DNA - The DNA of our Campaign |
| 3 | Red FM - Awaaz Uthate Raho |
| 4 | Nakshatra Diamond Jewellery- Multiplex or Milky Way |
| 5 | Mumbai Traffic Police- Zebra Crossing |
BEST
MEDIA INNOVATION - EVENTS |
|
NO. |
CASE
STUDY |
| 1 | Hero Honda - Mission Udaan |
| 2 | Thums Up - Everest Challenge |
| 3 | Red FM - Awaaz Uthate Raho |
| 4 | TVS Scooty - Aagey Badho |
| 5 | Ford Fiesta - Man of the series sponsorship |
BEST
MEDIA INNOVATION - DIRECT MARKETING |
|
NO. |
CASE
STUDY |
| 1 | Hutch - Delhi Half Marathon (Shoe) |
BEST
MEDIA INNOVATION - NEVER USED BEFORE MEDIA |
|
NO. |
CASE
STUDY |
| 1 | AXE Unlimited - Mobile Academy |
| 2 | Lenovo Thinkpad - Unbreakable |
