This Diwali, ICICI Prudential MF promotes the benefits of investing
The campaign will be out on the company’s digital channels
This Diwali, ICICI Prudential Mutual Fund has launched a campaign which shows how interesting the arc of refusal of the Diwali bonus is and why an individual chooses to do so. The fund house’s entertaining Diwali Campaign humorously extends a strong message, thereby leaving a lasting impact on the viewer.
Abhijit Shah, Head Marketing, Digital and Customer Experience, ICICI Prudential AMC said, “Indians are known for their savings habit; however, this habit does not create wealth for them. This Diwali, our focus is to bring a shift in the savings habit to that of investing, thus creating wealth over the long term. Through this campaign, we intend to spread more awareness about the importance of investing among those who do not invest in mutual funds. We aim to nudge people to invest in mutual funds to generate better returns on their hard-earned money.”
By investing in mutual funds, an investor can allocate his or her resources among several asset classes including debt, equity, commodities, and several others per their risk tolerance, time horizon, and financial objectives. Over time, a long-term, disciplined investment strategy can help investors achieve their financial goals and systematically create wealth.
The campaign will be out on the company’s digital channels like YouTube, Instagram and Facebook.
