The agency will be managing content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for the brand
The campaign stays away from narrowcasting the story into a product or a company-led proposition and aligns it with a larger, universal emotion, that of self-belief
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding