GoaFest-2013

Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?

Priyanka Mehra Apr 25, 2013 8:39 PM

After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...

Priyanka Mehra Apr 25, 2013 8:37 PM

Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints

e4m Desk Apr 24, 2013 12:06 AM

The Super Jury will now give a verdict on all the complaints regarding the Creative Abbys, including withdrawn entries of BBDO India and DDB Mudra

Priyanka Mehra Apr 16, 2013 9:37 PM

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil

Priyanka Mehra Apr 13, 2013 7:53 PM

Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say

Twishy Apr 9, 2013 8:54 PM

Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it

Twishy Apr 9, 2013 8:51 PM

After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys

Priyanka Mehra Apr 9, 2013 6:07 PM

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

e4m Desk Apr 8, 2013 10:42 PM

The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 8, 2013 8:04 PM

Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo

Priyanka Nair Apr 8, 2013 7:16 PM

Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide

Twishy Apr 8, 2013 6:50 PM

Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide

Twishy Apr 6, 2013 9:59 PM

Indian marketers should capitalise on new media vehicles to bring to the table creativity that was never seen before, says the Global Head of Digital, PepsiCo

Priyanka Nair Apr 6, 2013 9:55 PM

The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign

Abhinav Trivedi Apr 6, 2013 9:53 PM

McCann WorldGroup’s Govind Pandey, Dentsu’s Arijit Ray, Mindshare’s Anupriya Archarya & Percept’s Ajay Chandwani on what is different about Goafest this year

Priyanka Mehra Apr 6, 2013 9:35 PM

Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest

Abhinav Trivedi Apr 6, 2013 9:01 PM

More agencies are feeling the heat of mediocre work that many large clients are putting out to meet sales objectives, rues the Director of Percept

Ajay Chandwani Apr 6, 2013 8:59 PM

The Co-founder of Curry-Nation takes a look at Goafest from a ‘fairy tale’ point of view

Priti Nair Apr 6, 2013 8:54 PM

Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal & Ranil de Silva of Leo Burnett, Sri Lanka share their take on Goafest 2013

e4m Desk Apr 6, 2013 8:52 PM

What’s with this manic obsession with winning metals? When did this cut-throat attitude replace healthy competition, wonders Dentsu India’s Exec Chairman

Rohit Ohri Apr 6, 2013 8:49 PM

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

e4m Desk Apr 6, 2013 6:51 PM

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 4:50 AM

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 4:50 AM

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

e4m Desk Apr 6, 2013 12:08 AM

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India

Maneka Tanwani Apr 5, 2013 10:06 PM

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest

Pratap Bose Apr 5, 2013 9:58 PM

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India

Josy Paul Apr 5, 2013 9:15 PM

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg

Shobhana Nair Apr 5, 2013 9:11 PM

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

e4m Desk Apr 5, 2013 7:40 PM

Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific

Priyanka Nair Apr 5, 2013 6:50 AM

The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013

Priyanka Mehra Apr 5, 2013 6:45 AM

Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish

Twishy Apr 5, 2013 6:45 AM

Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013

Abhinav Trivedi Apr 5, 2013 6:04 AM

Participation from Ogilvy & Lowe, offended clients joining in... Prathap Suthan of Bank In The Middle on all things he ‘unexpects’ at Goafest

Prathap Suthan Apr 5, 2013 5:31 AM

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

Shobhana Nair Apr 5, 2013 5:20 AM

Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising

Ashish Chakravarty Apr 5, 2013 4:54 AM

Raghu Bhat of Scarecrow Communications shares some new motions he ‘expects’ will be adopted, in lieu of recent incidents, at Goafest this year

Raghu Bhat Apr 5, 2013 4:48 AM

People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013

Titus Upputuru Apr 5, 2013 4:44 AM

Havas Worldwide India’s Satbir Singh’s free-wheeling unexpectation list for Goafest also includes stale lobsters, Ford Figo campaign and boring speakers

Satbir Singh Apr 5, 2013 4:38 AM

I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India

Amit Akali Apr 5, 2013 4:36 AM

Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process

Abhinav Trivedi Apr 5, 2013 2:56 AM

The Chairman India & CEO South East Asia, Aegis Media feels creative people can guide their media colleagues on how to be more innovative

Ashish Bhasin Apr 5, 2013 2:49 AM

Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Taproot India

Santosh Padhi Apr 4, 2013 9:24 PM

Amidst controversies of Goafest, the curtain raiser video starring ad veteran KV Sridhar in a sporting performance is a bright spot of sunshine in Adland

Priyanka Mehra Apr 4, 2013 9:23 PM

Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest

e4m Desk Apr 4, 2013 9:22 PM

This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm

Arijit Ray Apr 4, 2013 9:21 PM

While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year

Priyanka Mehra Apr 3, 2013 9:32 PM