As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...
Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign
Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Indian marketers should capitalise on new media vehicles to bring to the table creativity that was never seen before, says the Global Head of Digital, PepsiCo
The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign
McCann WorldGroup’s Govind Pandey, Dentsu’s Arijit Ray, Mindshare’s Anupriya Archarya & Percept’s Ajay Chandwani on what is different about Goafest this year
Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal & Ranil de Silva of Leo Burnett, Sri Lanka share their take on Goafest 2013
What’s with this manic obsession with winning metals? When did this cut-throat attitude replace healthy competition, wonders Dentsu India’s Exec Chairman
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL
You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013
Havas Worldwide India’s Satbir Singh’s free-wheeling unexpectation list for Goafest also includes stale lobsters, Ford Figo campaign and boring speakers
Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process
Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Taproot India
Amidst controversies of Goafest, the curtain raiser video starring ad veteran KV Sridhar in a sporting performance is a bright spot of sunshine in Adland
This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm