GoaFest-2013
Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?
After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...
Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints
The Super Jury will now give a verdict on all the complaints regarding the Creative Abbys, including withdrawn entries of BBDO India and DDB Mudra
As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...
With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil
Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say
Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys
Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals
Flashed Earlier: Brands need to integrate right media to garner results: Tom Bernardin: Goafest 2013
The CEO of Leo Burnett Worldwide identifies four key media – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign
Indian marketers should capitalise on new media vehicles to bring to the table creativity that has never been seen before, says the Global Head of Digital, PepsiCo
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Indian marketers should capitalise on new media vehicles to bring to the table creativity that was never seen before, says the Global Head of Digital, PepsiCo
The CEO of Leo Burnett Worldwide identifies four key mediums – social, mobile, shopper and design to reach out to consumers and get the most out of any campaign
McCann WorldGroup’s Govind Pandey, Dentsu’s Arijit Ray, Mindshare’s Anupriya Archarya & Percept’s Ajay Chandwani on what is different about Goafest this year
Ajay Kakar of Aditya Birla Group, KV Sridhar of Leo Burnett & Vipul Thakkar of DDB Mudra South, talk about all things Goafest
More agencies are feeling the heat of mediocre work that many large clients are putting out to meet sales objectives, rues the Director of Percept
The Co-founder of Curry-Nation takes a look at Goafest from a ‘fairy tale’ point of view
Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal & Ranil de Silva of Leo Burnett, Sri Lanka share their take on Goafest 2013
What’s with this manic obsession with winning metals? When did this cut-throat attitude replace healthy competition, wonders Dentsu India’s Exec Chairman
Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals
In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India
Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India
Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest
Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL
You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts
Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific
The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013
Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish
Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013
Participation from Ogilvy & Lowe, offended clients joining in... Prathap Suthan of Bank In The Middle on all things he ‘unexpects’ at Goafest
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising
Raghu Bhat of Scarecrow Communications shares some new motions he ‘expects’ will be adopted, in lieu of recent incidents, at Goafest this year
People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013
Havas Worldwide India’s Satbir Singh’s free-wheeling unexpectation list for Goafest also includes stale lobsters, Ford Figo campaign and boring speakers
I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India
Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process
The Chairman India & CEO South East Asia, Aegis Media feels creative people can guide their media colleagues on how to be more innovative
Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Taproot India
Amidst controversies of Goafest, the curtain raiser video starring ad veteran KV Sridhar in a sporting performance is a bright spot of sunshine in Adland
Advertising leaders, international speakers, panel discussions, award ceremonies…Here is a quick look at what to expect in the next few days @Goafest
This year will miss the dominating force of Ogilvy but it is a great chance for next rung of agencies to claim the leadership position, says Arijit Ray of Dentsu Comm
While Goafest 2013 has brought with it more than its fair share of controversies, adlanders throw light on what to expect at the festival this year
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