Ad volume on TV down 13% in June-July 2019 compared to April-May: TAM AdEx
However, Print has seen only 0.4% drop in ad space for the same period
The advertising expenditure numbers in 2019 have been quite wobbly perhaps because of the economic slowdown. Spends by brands on Television and Print have been affected, shows the latest TAM AdEx data.
As per the latest TAM AdEx data, ad volumes on Television from June to July 2019 have seen a 13 per cent drop compared to the April-May period in this year itself. The uncertainty caused due to the transition to a new regime may have also added to the woes of the industry in terms of ad volumes. However, interestingly, Print has been doing fairly well in this context. Compared to April-May, it has only seen only 0.4 per cent drop in ad space for June-July 2019.
Television has been affected because as the data reveals ad volumes of more than 1,200 advertisers have dropped for TV Media in June-July 2019 as compared to April to May 2019.
The top 10 advertisers with the highest ad volume drop in June-July compared to April-May are TVS Motor Company, Asian Paints (I), Reckitt Benckiser (India), Heinz, Vishnu Packaging, Pepsi Co, ITC, Lakme Lever, Wipro and Parle Agro.
The TAM data has not provided for Print the count of advertisers and top 10 advertisers based on maximum ad volume drop as the fall in overall ad volume for Print has been minuscule.
