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Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 21, 2026 11:04 AM
Shubhranshu Singh , Board member Effies LIONS foundation, Forbes Global most influential CMO writes a review on takeaways from Cannes
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
e4m Staff Feb 4, 2026 12:18 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
e4m Staff Jan 20, 2026 2:59 PM
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
e4m Staff Jan 16, 2026 12:50 PM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
e4m Staff Jan 16, 2026 12:49 PM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 11:50 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
e4m Staff Jan 14, 2026 11:47 AM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 12:52 PM
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
Chehneet Kaur Jan 12, 2026 12:35 PM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
e4m Staff Jan 5, 2026 11:43 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Anuja jain Jan 5, 2026 11:05 AM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
e4m Staff Dec 4, 2025 10:12 AM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
e4m Staff Nov 19, 2025 3:55 PM
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
e4m Desk Jul 18, 2025 10:32 AM
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
e4m Staff Nov 15, 2024 2:39 PM
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The new cricket players for the league will be announced on September 15
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM