As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
The awards will be exclusively telecast on Mazhavil Manorama
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The new cricket players for the league will be announced on September 15
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The agency won 3 golds and 2 silver metals for its impressive work
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
Prize ceremony to take place in September
The brand won the gold metals across categories for their outstanding work and creativity
Viewers can tune into the live action on Sony Sports Network and Sony Liv
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
The brand won the gold metals across categories for their creativity, innovation and excellence
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The fest is now bigger and bolder in its 2nd edition
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success