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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Sohini Ganguly Apr 25, 2024 9:13 AM
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Sonam Saini Feb 5, 2024 8:54 AM
She will report into Ranjana Gupta, Lead – Innovation, South Asia
exchange4media Staff Aug 29, 2023 1:21 PM
At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology
exchange4media Staff Jun 15, 2023 9:00 AM
Mohanty will be tasked with pushing investments into newer formats and widening the network of talent in Hindi and other regional markets
exchange4media Staff Dec 13, 2022 11:04 AM
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
exchange4media Staff Oct 17, 2022 8:23 AM
The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
exchange4media Staff Oct 10, 2022 5:38 PM
In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better growth in the coming months
Mansi Sharma Jul 22, 2022 8:41 AM
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
Kanchan Srivastava Nov 25, 2021 7:20 PM
Mohanty is now the head of Development for Premium Scripted and Non-Scripted and will be reporting to the CEO Abhishek Rege
exchange4media Staff Nov 17, 2021 2:58 PM
Gupta, who had been keeping unwell for some time, breathed his last in Kanpur
exchange4media Staff Oct 15, 2021 4:13 PM
Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
exchange4media Staff Sep 24, 2021 12:34 PM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
Sourjya Mohanty, who currently heads the network’s OTT platform, EPIC ON, will also be in charge of the new vertical
exchange4media Staff Jun 7, 2021 10:06 AM
The campaign is built on real-life challenges and embarrassment faced by women
exchange4media Staff Dec 19, 2020 4:05 PM
Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal
exchange4media Staff Oct 1, 2020 8:47 AM
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Deepa Mohan Aug 27, 2020 9:13 AM
Users will be able to access free content and premium library through multiple subscription plans
exchange4media Staff Aug 14, 2020 12:20 PM
Users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV
exchange4media Staff Jul 27, 2020 2:28 PM
Airtel digital TV has entered into a content partnership with EPIC On to add the nostalgic series to its content bouquet
exchange4media Staff May 16, 2020 12:00 AM
