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The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Tanzila Shaikh Jul 25, 2023 8:47 AM
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Tanzila Shaikh Dec 5, 2022 9:08 AM
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
Nilanjana Basu Nov 25, 2022 8:42 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The networks have reportedly decided to divest Big Magic, a GEC along with Zee Action and Zee Classic, which are film channels
exchange4media Staff Oct 26, 2022 7:26 PM
Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats
exchange4media Staff Jan 17, 2022 3:22 PM
Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year
exchange4media Staff Jul 28, 2021 8:36 AM
Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play
exchange4media Staff Jun 29, 2021 2:17 PM
The action-packed movie will air on Sunday 27th June, 2021, at 1 PM and 4 PM
exchange4media Staff Jun 25, 2021 4:44 PM
A part of H&M Foundation, the ‘Invaluables’ initiative intends to improve the lives of informal waste pickers in Bengaluru
exchange4media Staff Jun 4, 2021 5:39 PM
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
exchange4media Staff Apr 20, 2021 2:05 PM
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
exchange4media Staff Jan 4, 2021 2:07 PM
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference
exchange4media Staff Nov 20, 2020 8:47 AM
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce
exchange4media Staff Sep 11, 2020 1:53 PM
Kotnala will advise and share expertise to help outreach for the 'Education for Women Now' campaign by the Geneva-based NGO
exchange4media Staff Aug 7, 2020 1:10 PM
The film will be available on partner platforms of Lionsgate Play - Vodafone Play, Airtel Xstream, Idea Movies &TV on July 10
exchange4media Staff Jul 10, 2020 12:00 AM
Chat Bhojpuriya Loota Lahariya, Talent Camera Action and Chala Camera Nikla Hero will see audiences hooked on to their screens
exchange4media Staff Jun 26, 2020 2:59 PM
To be part of the talent hunt, viewers need to shoot a 1-minute video clip for any category; winners will be featured on Zee Biskope’s social and television platforms on Camera Day – June 29
exchange4media Staff Jun 15, 2020 11:32 AM
The agency will support the collaborative through media advocacy, partnerships and information dissemination among the stakeholders
exchange4media Staff Apr 29, 2020 1:37 PM
Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth
exchange4media Staff Feb 21, 2020 2:35 PM
