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The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category

e4m Desk Sep 10, 2024 8:15 AM

Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024

e4m Staff Jun 7, 2024 6:42 PM

A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts

Tanzila Shaikh Jul 25, 2023 8:47 AM

Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both

Tanzila Shaikh Dec 5, 2022 9:08 AM

Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM

On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

The networks have reportedly decided to divest Big Magic, a GEC along with Zee Action and Zee Classic, which are film channels

e4m Desk Oct 26, 2022 7:26 PM

Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats

e4m Desk Jan 17, 2022 3:22 PM

Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year

e4m Desk Jul 28, 2021 8:36 AM

Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play

e4m Desk Jun 29, 2021 2:17 PM

The action-packed movie will air on Sunday 27th June, 2021, at 1 PM and 4 PM

e4m Desk Jun 25, 2021 4:44 PM

A part of H&M Foundation, the ‘Invaluables’ initiative intends to improve the lives of informal waste pickers in Bengaluru

e4m Desk Jun 4, 2021 5:39 PM

The action-adventure movie will air on April 30, at 9 pm

e4m Desk Apr 28, 2021 3:44 PM

For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019

e4m Desk Apr 20, 2021 2:05 PM

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

e4m Desk Jan 4, 2021 2:07 PM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference

e4m Desk Nov 20, 2020 8:47 AM

Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce

e4m Desk Sep 11, 2020 1:53 PM

Kotnala will advise and share expertise to help outreach for the 'Education for Women Now' campaign by the Geneva-based NGO

e4m Desk Aug 7, 2020 1:10 PM

The film will be available on partner platforms of Lionsgate Play - Vodafone Play, Airtel Xstream, Idea Movies &TV on July 10

e4m Desk Jul 10, 2020 12:00 AM

Chat Bhojpuriya Loota Lahariya, Talent Camera Action and Chala Camera Nikla Hero will see audiences hooked on to their screens

e4m Desk Jun 26, 2020 2:59 PM

To be part of the talent hunt, viewers need to shoot a 1-minute video clip for any category; winners will be featured on Zee Biskope’s social and television platforms on Camera Day – June 29

e4m Desk Jun 15, 2020 11:32 AM

The agency will support the collaborative through media advocacy, partnerships and information dissemination among the stakeholders

e4m Desk Apr 29, 2020 1:37 PM

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

e4m Desk Feb 21, 2020 2:35 PM