Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
At the MiQ-e4m roundtable, industry heads discussed opportunities and challenges in the AdTech space, driving sales by using real-time data and more
Talks about leadership, technological influence, expansion strategy, and competitive advantages in the market
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers
The company has said it will reduce the workforce of the former Yahoo For Business division by nearly 50% by the end of 2023; nearly 1,000 employees will be asked to go this week
While walled gardens create an exclusive environment for brands, big tech holds the reins to the data and claims a large chunk of the ad revenue, say experts
Net profit increased by 93.5% y-o-y to Rs 55.2 crore
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation
The firm plans to invest in developing programmatic advertising and data analysis technology
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market
The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’