In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns
He will report to Amit Wadhwa, Chief Executive Officer
Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'
Industry watchers discuss the atypical delay in pitch processes, attributing it to inexperience, caution and a preference for an integrated approach
Guest Column: Amit Wadhwa, CEO, Dentsu Creative India, shares memories of some interesting encounters with people he had at the Festival of Creativity last month
Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
Wadhwa also tells e4m editor Naziya Alvi Rahman five things an agency of future must have
With our legacy of collating data, understanding media buying and the usage of technology, we wanted to add value with our latest offering Buffering, says Wadhwani, one of the founders of Buffering
Amit Wadhwa, CEO, dentsu Creative India, outlined that the biggest challenge for a company is to embrace and accept technology and to evolve with it
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
Gahlaut will report to Amit Wadhwa, Chief Executive Officer
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
In their new role, Devraj and Ramaswamy, together, will oversee the Gurgaon and Bangalore operations for Dentsu Impact