b2b
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
e4m Staff Feb 12, 2024 3:56 PM
The COO of IndiaMART shares the company’s market expansion strategies, advertising campaigns and growth plans
Tanya Dwivedi Apr 21, 2023 3:52 PM
Inspired B2B will give brands access to over 500 B2B specialists
exchange4media Staff Apr 19, 2023 12:01 PM
The new service is touted to be a breakthrough solution for businesses as it leverages data to make predictions and recommendations that sellers can't
exchange4media Staff Oct 12, 2022 11:08 AM
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman Oct 3, 2022 8:13 AM
Kilens will lead the company's global marketing team and work across B2B events category
exchange4media Staff Apr 13, 2022 6:25 PM
Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities
exchange4media Staff Mar 10, 2022 3:21 PM
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Manish Sharma Jan 27, 2022 8:36 AM
Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem
Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM
The platform will connect manufacturers with the whole-sellers, distributors and dealers directly
exchange4media Staff Apr 15, 2021 2:38 PM
With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns
exchange4media Staff Apr 1, 2021 6:17 PM
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
exchange4media Staff Oct 23, 2020 4:37 PM
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
exchange4media Staff Oct 1, 2020 3:17 PM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM
