S Balasubramanian re-elected President of Advertising Club Madras
Murugan K of Jaya TV has been elected Vice President
balasubramanian
50 mn GenZ are e-comm shoppers. Crucial to recognize this cohort: Sunder Balasubramanian
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
Myntra wants to double down on the Gen-Z cohort: Sunder Balasubramanian
Balasubramanian, Chief Marketing Officer, Myntra, shares his insights on the latest edition of Myntra EORS-19, leveraging the association with the creator ecosystem and more
Retail therapy: Decoding Myntra’s love for celebs
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Trends are very important for the GenZ cohort: Sunder Balasubramanian, Myntra
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Targeting as per cohort is the marketing mantra for Myntra now: Sunder Balasubramanian
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Anushka Sharma explores Myntra's beauty options in new ad
Sharma is the brand ambassador for the platform's beauty category
Sunder Balasubramanian joins Myntra as CMO
He joins from Coupang where he was the Head of International Marketing
'Gaming is moving from a niche hobby to a mainstream activity'
At the e4m GameOn 2022 Summit, an expert panel deliberated on the topic 'Winning the hearts of gamers' and explored its various aspects
Digital way of running business will be the key: A Balasubramanian
At the launch of the e4m-dentsu Advertising Report 2022, A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited, talked about ‘Being Future Ready’
Mahesh Balasubramanian named MD & CEO of Kotak Life
Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years
Content Jam 2020: ‘Authenticity & engagement key while selecting influencers’
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer
Content Jam 2020: Decoding digital transformation through content transformation
On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing