The 'Membership ek, Khushiyan anek' campaign has been executed by Ogilvy & directed by director Shoojit Sarkar
The #ForeverResilient campaign features true stories of a doctor's COVID journey and a banker who has gone above and beyond to assist others
The brand has collaborated with Kuldeep Yadav, Umesh Yadav, Mohammed Shami, Ruturaj Gaikwad, Robin Uthappa & Dinesh Karthik to further strengthen its appeal among the new-age audience
The channel launches its new positioning through ‘Apni vibe, apni tribe’ campaign across its key markets
The campaign ‘Your beautiful new world’ encompasses a women’s self-fulfilling journey and the new beginnings
The campaign features a total of 12 films that target different consumer segments
The 14-film ad campaign is designed and created by The Script Room
The campaign has been conceptualised and executed by AGENCY09
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
The film was launched by a panel comprising Genelia and Ritesh Deshmukh, Dr. Nandita Shah, Akshara Centre (NGO), Sharat Verma, CMO, P&G India & Josy Paul - Chairman & CCO, BBDO India
The brand also launches 'Sirf chusti nahi, pushti bhi' campaign featuring the actor in which he educates and informs the farmers about why they need the right cattle feed for better yield
Executed by Scarecrow M&C Saatchi, the campaign will be launched on TV and will be supported by print ads, radio spots, innovative outdoors, and digital engagement initiatives
The new TVC featuring brand ambassadors Bhatt and Singh emphasizes how planning, booking and modifying travel plans on MakeMyTrip can be convenient
The actor is featured in a new commercial launched by the brand, which will be on air shortly