cer
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The account was previously held 82.5 Communications; Innocean India won it after a three-month multi-agency pitch
e4m Staff Mar 13, 2026 3:26 PM
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
e4m Staff Jan 20, 2026 3:47 PM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
e4m Staff Jan 7, 2026 10:42 AM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
NATIVE CONTENT Dec 24, 2025 11:19 AM
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
e4m Desk Nov 14, 2025 11:01 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Debal Dutt Sep 3, 2024 4:52 PM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
e4m Staff Aug 29, 2024 5:33 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
e4m Desk Aug 28, 2024 12:02 PM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
e4m Staff Aug 5, 2024 12:18 PM
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
e4m Staff Jul 31, 2024 5:09 PM
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
e4m Staff Jul 26, 2024 2:51 PM
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM