Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
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Sahil Shetty to move on from his role as CRO, Business News Cluster, News18 Studio
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
Why India’s broadcasters are turning to the orange economy
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Why are news channels tuning into live concerts?
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
From Amul Girl to AI avatars: How brand mascots are being reimagined
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Influencer ROI: Can India close the gap with global markets?
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Rs 2.5 lakh a month or nothing at all: What actually determines creator earnings?
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
CereOne Media brings Yahoo DSP–Spotify partnership to India
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
Marketing’s New Brain
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
REAL ESTATE GOES VIRAL nitintest
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
Karan Bhalla appointed Marketing Lead at Adani Airport Holdings Ltd
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
Mom-to-Mom Marketing TEST
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
Govt eases FM auction terms for remote regions
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
Sonia Huria quits Amazon Prime Video
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Valeri Liborski joins Yahoo as Chief Technology Officer
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Success of brand marketing will be directly proportional to customer experience
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Kolkata rape case: Have content creators lost the plot?
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Sudarshan Sarma joins CarDekho Group as Chief Business Officer- New Auto
Prior to this, Sudarshan Sarma was with Flipkart as Senior Director
ENIL appoints Sumit Aggarwal as Chief Strategy and Growth Officer
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
Meesho appoints Mohit Rajani as Chief Product Officer
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
Deepspatial promotes Dr. Bushra Zaman to Chief AI Officer
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Jay Pandya becomes producer with launch of Blank Slate Films & release of Manorathangal
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
From Micro to Macro: Navigating the world of influencer marketing
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Deepthi Prakash named COO at Omnicom Advertising Group
Deepthi Prakash will take on the new role beginning January 1, 2025
Punit Kumar Singh joins FCB India as Chief Strategy Officer
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
Digital media entities, influencers now eligible to get govt ads
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
Rohin Desai rejoins Madison Media as Chief Client Officer – Media Buying
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
Exempt ASCI members, start ups from SDC mechanism: MIB affidavit to SC
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
MIB recommends exempting ASCI members, print & start-ups from SDC in SC affidavit: Report
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Media agencies snap up major influencer firms as marketing trends evolve
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
GroupM ropes in Jon Stevens as Chief Growth Officer
Prior to this, Jon Stevens was the Managing Director at Zenith UK
Former YouTube CEO Susan Wojcicki passes away
Wojcicki, who led YouTube from 2014 to 2023, died of lung cancer
‘Contextual content and effective targeting crucial in healthcare and wellness marketing’
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
Mohit Dhanjal joins Metro Brands as Chief Operating Officer
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
Kia India elevates Joonsu Cho as Chief Sales Officer
Cho joined Kia India as Regional Manager (Eastern Region) in 2023
FCB Kinnect elevates Kejal Teckchandani to Executive Vice President – Influencer Outreach
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
Viacom18 unveils coverage plan for Opening Ceremony of Olympic Games
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
Zeenat Aman calls out brands for ‘undervaluing’ her
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
Collective Artists Network acquires AI-powered influencer marketing platform, Galleri5
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
The rise of social media influencers
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
SDCs no silver bullet, but an important cog in the wheel: Experts
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Keerthana Ramakrishnan, CMO of Deepika Padukone-owned brand 82°E, moves on
Keerthana Ramakrishnan joined the company in October 2022
Rachel Coffey named Chief Strategy Officer at Initiative UK
Prior to this, Rachel Coffey was with Mindshare for over 13 years
What’s in a face? Brands ask
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Claudio Sforza joins Benetton Group as CEO
Prior to this, Claudio Sforza was with Astaldi
Microsoft's Kathleen Hall to step down as Chief Brand Officer
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
Bot or not, brands bet big on influencer marketing
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Rajya Sabha member Kartikeya Sharma raises concerns over ad self-declaration certificates
Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs