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From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Debal Dutt Sep 3, 2024 4:52 PM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
e4m Staff Aug 29, 2024 5:33 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
e4m Desk Aug 28, 2024 12:02 PM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
e4m Staff Aug 5, 2024 12:18 PM
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
The agency has also elevated Mala Sharma to AVP – Influencer Outreach
e4m Staff Jul 31, 2024 5:09 PM
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
e4m Staff Jul 26, 2024 2:51 PM
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs
e4m Staff Jun 29, 2024 1:11 PM
Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims
e4m Staff Jun 28, 2024 9:17 AM
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’
Aditi Gupta Jun 27, 2024 8:39 AM
The ministry will submit an affidavit on the matter with the Supreme Court on July 9, 2024
e4m Staff Jun 24, 2024 2:09 PM
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Aditi Gupta Jun 21, 2024 9:20 AM
In his previous role, Anuj served as the Chief Product & Marketing Officer at Jupiter Money
e4m Staff Jun 19, 2024 6:53 PM
Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
