cer
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
e4m Staff Jun 18, 2026 12:14 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 18, 2026 11:33 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:28 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff Jun 17, 2026 10:45 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 17, 2026 10:39 AM
Machado currently serves as an Operating Partner at Garnett Station Partners
e4m Staff Jun 17, 2026 10:37 AM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 17, 2026 10:32 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The account was previously held 82.5 Communications; Innocean India won it after a three-month multi-agency pitch
e4m Staff Mar 13, 2026 3:26 PM
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
e4m Staff Jan 20, 2026 3:47 PM
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
e4m Staff Jan 13, 2026 11:39 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
e4m Staff Jan 7, 2026 10:42 AM
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
NATIVE CONTENT Dec 24, 2025 11:19 AM
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
e4m Desk Nov 14, 2025 11:01 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Debal Dutt Sep 3, 2024 4:52 PM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements