Piali Dasgupta moves on from Columbia Pacific Communities
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
communities
WhatsApp to get 'Communities' feature along with polls, 32-person video call functions
Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally
‘Senior citizens respond well to digital marketing mediums’
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
What do all high-value customers have in common?
Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities
Why are D2C brands in love with online creator communities?
Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing
Columbia Pacific Communities campaign encourages elderly to take 3rd Covid vaccine dose
The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose
Brands celebrating many shades of love this Valentine’s Day
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
The age of high EQ ads
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
Twitter tests 'Communities' feature to help users find like-minded people
Right now, the feature is limited but in the coming months, Twitter will allow more people to create Communities
Pandemic year was a catalyst for growing importance of online communities in India: Study
The Facebook & NYU's GovLab report brings insights about the power of online communities in creating meaningful connections, especially role they played during the pandemic
The top 35 Facebook groups In India that brands love to engage with
Closed communities on FB have the highest organic engagement because of the trust between members. They are frequently asking questions, getting answers, and advice, within the communities
Columbia Pacific Communities promotes #GoodOverCovid with pearls of #DussehraWisdom
Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over
Anupam Kher & Columbia Pacific Communities address ageism on World Senior Citizen Day
The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents
Columbia Pacific Communities urges self-care with #PositiveLockdown campaign
The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown