Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation

e4m Staff Apr 5, 2024 11:53 AM

Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally

exchange4media Staff Nov 3, 2022 2:13 PM

Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them

Nilanjana Basu Sep 29, 2022 3:41 PM

Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities

Rohit Jindal Jul 12, 2022 12:37 PM

Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing

Kanchan Srivastava May 4, 2022 8:34 AM

The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose

exchange4media Staff Feb 21, 2022 1:03 PM

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM

Right now, the feature is limited but in the coming months, Twitter will allow more people to create Communities

exchange4media Staff Sep 9, 2021 11:45 AM

The Facebook & NYU's GovLab report brings insights about the power of online communities in creating meaningful connections, especially role they played during the pandemic

exchange4media Staff Apr 16, 2021 3:49 PM

Closed communities on FB have the highest organic engagement because of the trust between members. They are frequently asking questions, getting answers, and advice, within the communities

exchange4media Staff Dec 16, 2020 4:21 PM

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

exchange4media Staff Aug 21, 2020 12:57 PM

The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown

exchange4media Staff Apr 5, 2020 6:00 PM