cooking
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
e4m Staff Feb 12, 2024 3:39 PM
The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
e4m Staff Jan 18, 2024 2:36 PM
The film makes the point that homemakers know what is best for the health of the family
e4m Staff Dec 12, 2023 4:22 PM
‘Dhyaan se Lijiye’ campaign tells consumers to exercise caution while buying edible oil
e4m Staff Sep 21, 2023 3:51 PM
The campaign video features Michelin star chKhanna showcasing his love language - cooking
exchange4media Staff Mar 20, 2023 3:06 PM
The show will air every Monday to Friday at 9:00 PM on Sony Entertainment Television and stream on SonyLiv
exchange4media Staff Jan 3, 2023 3:05 PM
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia
exchange4media Staff Oct 26, 2021 11:45 AM
The show, hosted by chef Vicky Ratnani and actor Gaurav Gera, will be aired on Zee Café, Zee Café HD along with 5 other ZEE channels, and stream on Zee5, starting April 25
exchange4media Staff Apr 15, 2021 12:45 PM
The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums
exchange4media Staff Mar 16, 2021 1:31 PM
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Misbaah Mansuri Feb 17, 2021 8:07 AM
The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health
exchange4media Staff Feb 15, 2021 11:47 AM
The campaign is conceptualized and executed by Grapes Digital
exchange4media Staff Jan 9, 2021 7:13 AM
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment
Misbaah Mansuri Jan 6, 2021 8:45 AM
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
exchange4media Staff Jan 4, 2021 2:07 PM
The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs
exchange4media Staff Nov 20, 2020 6:15 PM
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Nafisa Shaheen Oct 16, 2020 9:31 AM
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
Nafisa Shaheen Oct 2, 2020 9:44 AM
The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar
Nafisa Shaheen Feb 28, 2020 8:45 AM
The three TV films will be aired in the brand’s target markets of North & East India, with special focus on Delhi, Haryana, Uttar Pradesh, Jharkhand, and Bihar
exchange4media Staff Feb 8, 2020 7:28 AM
