At the e4m eTechmach, Bhadkamkar, Dentsu India CEO, deliberated on how marketers should adapt to digital acceleration in terms of their relationship with consumers
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
Conceptualised by Taproot Dentsu India, the campaign depicts three individual heroic stories that show the passion and perseverance of Shell Ustaads from across India
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner