As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’
At unveiling of the Dentsu-e4m Digital Advertising Report 2023, Gulbahar Taurani spoke about Web 3.0 and how it is changing the point of view of brands
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts sat down for a panel discussion on India digital stack for technology and creativity in the new digital economy’
As per the report, digital ad spends are expected to reach 40% share this year
Industry leaders to discuss opportunities and future of digital domain under the theme ‘Creating Value In The Web3 Digital Economy’
The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers
Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization
Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros
Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth
Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022