Namaste India, says Lionel Messi
Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador
edtech-company
BYJU’S pays a tribute to the sacrifices of parents in new campaign
The film was launched on Parent's Day (July 25)
BYJU's buys US-based reading app Epic in a $500m deal
The company also revealed that it has earmarked a billion dollars for investment in the US
Tarun Katial's new edtech venture announces partnership with MICA
Results & Outcomes will team up with the institute to curate a new course in digital transformation for working professionals
'We want to give our learners a personalised & hands-on experience through live sessions'
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Whitehat Jr partners with Kapil Dev to make learning fun & engaging for children
The project Kapil's Swing Bowling XI will be interwoven in the Whitehat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch
ICC appoints BYJU'S as global partner until 2023
BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events
Testbook launches first digital campaign
The campaign takes a usual route and uses cases to highlight the convenience that Testbook offers for different competitive exams in India
WhiteHat Jr could scale rapidly because people were talking about us: Karan Bajaj
Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros
WhiteHat Jr expands senior leadership team
The company has onboarded Trupti Mukker, Balaji Ramanujam, Vishnu Dutt Sharma & Hemant Sachetee
In the first month of acquisition, WhiteHat Jr's revenue run rate was $220M: Karan Bajaj
Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students
Educational Initiatives appoints Umesh Joshi as its Chief Product &Technology Officer
An IITian and a serial entrepreneur, Joshi co-founded Hush and VoyageUp
WhiteHat Jr trolled for causing ad 'nuisance'
Users on social media complained that the edtech company has been going overboard with nonstop TV and digital ads
DCMN India to launch new TV campaigns for upGrad
The first of these campaigns, targeting working professionals looking to upskill for better career opportunities, is scheduled to be aired on digital platforms and on TV this month