Lessons for ed-tech in the time of layoffs
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
edutech
Filo launches first brand campaign ‘Ask Filo’
The digital campaign addresses the challenges faced by students while studying
Leading EdTech brands giving misleading ads: ASCI report
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
Hashtag Orange bags digital marketing mandate for LPU Online
The full-service digital communication agency will carry out the digital duties from its Gurgaon office
Teachmint launches ‘Teacher vs Teacher’ battle in latest campaign
The series of four short, quirky ad films aim to showcase the efficiency of digital teaching
upGrad named Presenting Sponsor of SET, Co-Presenting Sponsor on SonlyLIV for Shark Tank
This association aligns with the brand’s vision of powering career success for the workforce, the brand said
Square Panda to create Covid-19 awareness among children with animated videos
The videos are embedded within the curriculum as a separate tab that will teach children key precautionary measures like how to wash hands, wear a mask, maintain social distancing & stay indoors
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
BYJU'S sets up Rs 20 crore CEO's fund for employee COVID relief
Founder Byju Raveendra in an internal communication notified that the company has pledged to bear the hospitalisation expenses of its employees
We like to focus on opportunities and not the problems: Ashish Jhalani, Square Panda
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
BYJU’S to host world’s biggest school quiz
The event aims to bring over 30k schools on its platform, reaching over 1 crore students
BYJU’S acquires ed-tech startup WhiteHat Jr.
With coding fast emerging as a key skill for the future, this integration will help BYJU’S further expand its offerings in India
Sujeet Kumar elected to Unacademy's board of directors
Kumar is also an investor in Unacademy and has been a mentor for the organisation since its inception
e4m-Limelight Networks: 'Quality & seamless technology are crucial for virtual classrooms'
On the virtual roundtable, industry leaders from the e-learning and ed-tech ecosystem shared insights on e-learning content and its distribution experience
ELSA Corp appoints Ajinkya Rahane as brand ambassador for India, Middle East, ANZ & SAARC
Rahane will be endorsing the brand’s mobile application
EduTech sees rise due to Coronavirus, offers free content to students stranded at home
The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students
CupShup launches BTL activation across 3000 corporates for EdTech major upGrad
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
We have positively disrupted our own segment: Byju Raveendran
In a fireside chat with Dr Annurag Batra, IMPACT Person of the Year winner, Raveendran, Founder & CEO of BYJU'S, talks about why the company’s advertising has struck the right chord among the masses
European tech PR & marketing agency With launches With Global Alliance
The With Global Alliance is a global network of technology public relations agencies designed specifically to support technology businesses