He will oversee Open Magazine, Fortune, and various new media assets under RPSG Lifestyle Media

Ruhail Amin Jun 17, 2024 12:03 PM

Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra

e4m Staff Jun 6, 2024 12:25 PM

The 70-second digital film is conceptualized by Ogilvy India

e4m Staff Mar 20, 2024 3:56 PM

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

e4m Staff Feb 26, 2024 5:36 PM

In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape

e4m Staff Feb 14, 2024 11:21 AM

The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors

e4m Staff Jan 18, 2024 2:36 PM

Most creative spots we saw between December 1 and 15

e4m Staff Dec 29, 2023 7:53 AM

The campaign has been conceptualised by Ogilvy South

e4m Staff Dec 5, 2023 4:49 PM

The film is created by Ogilvy

e4m Staff Oct 17, 2023 3:56 PM

The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers

Kanchan Srivastava Apr 18, 2023 8:58 AM

The TVC has been conceptualised by Ogilvy & Mather

exchange4media Staff Mar 29, 2022 1:50 PM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste

exchange4media Staff Jan 4, 2021 2:07 PM

Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in the 2020 listing as well.

exchange4media Staff Dec 9, 2020 7:16 PM

The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs

exchange4media Staff Nov 20, 2020 6:15 PM

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM

Prior to this, Datta was Deputy Editor at Fortune India

exchange4media Staff Jul 4, 2020 8:37 AM

RP-Sanjiv Goenka Group has arrived at an agreement with Fortune Media Group for the same

exchange4media Staff Jul 3, 2020 12:06 PM

The new campaign #roktihoonruktinahin features Kriti Sanon who has lent her voice and might to the cause

exchange4media Staff Jun 1, 2020 5:32 PM

The film has been created by director Pradeep Sarkar

exchange4media Staff Apr 26, 2020 10:00 AM

#ThanksForBeingMyFamily campaign thanks doctors, nurses, hospital staff and the other unsung heroes who have been working 27x7 during the COVID-19 outbreak

exchange4media Staff Mar 23, 2020 8:52 AM

The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

The digital film highlights there is nothing private about public places

exchange4media Staff Feb 15, 2020 11:33 AM