e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke
Sehrawat will take centre stage in the brand's upcoming campaign
He will spearhead marketing and operations across all existing and upcoming platforms including RummyCircle and My11Circle
The company has brought out three campaigns: 'Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’
Some of the other cricketers who endorse the brand are Sourav Ganguly Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad
The association has been announced ahead of IPL 2023
Sourav Ganguly and Shubman Gill star in the 3-film campaign for the season
Chugh was most recently Partner at Cyril Amarchand Mangaldas
Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor
First Partners will be responsible for managing brand reputation for Games24x7
The brand will be unveiling a new campaign #RahoEkKadamAage starring Roshan via a TVC starting January 29
Siraj joins the ranks of Saurav Ganguly, Ajinkya Rahane, VVS Laxman and Ranveer Singh
The agency will serve as the brand's creative partner
Roetter, who has also previously worked with Google, presently serves as Managing Director and General Partner for Moxxie Ventures
Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users
Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches
The Bollywood actor, along with cricketers Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6
The cricketer's appointment comes ahead of the Indian T20 League beginning on April 9, 2021, as the company is all set to launch a new campaign as a tribute to cricket-lovers
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
Laxman will be making his fantasy cricket team and play directly with sports enthusiasts on My11Circle
The new series of commercials will run across live cricket both on Star Sports Television and Hotstar
The cricketer will be making his fantasy teams for My11Circle's flagship "Beat The Expert" contest
The campaign brings out light-hearted competitiveness of the game among the players
As per the mandate, the consultancy will handle social media and ORM duties for the online gaming company
The campaign features actors and influencers like Mandira Bedi, Aparshakti Khurana and Vir Das
As part of the mandate, the agency will be involved in media planning, media activation & content innovation for all of Games24X7's gaming platforms.
The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns
Prior to this, Banerjee was Director, Global Sales Organisation at Facebook India
The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms