The campaign underscores the company's strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements so that the players can focus on the game
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
The agency will look after the creatives, media, digital creatives and other services for the brand
The company has also signed a partnership with Emirates Cricket Board for global media rights of DP World ILT20
The ad highlights the brand's proposition of sustainability and energy efficiency
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
The creative concepts and screenplays for the campaign have been written by DDB Mudra
Rajdeep Sardesai, Senior Journalist, Columnist, Author and News Presenter, India Today Group, was speaking at e4m English Journalism 40 Under 40 Summit and Awards
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla
The 360-degree campaign will cover digital, TVCs and Outdoor
The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate
This digital film, themed around the festival of Raksha Bandhan, depicts the beautiful and emotional bond shared by a trucker brother and his sister
The ed-tech platform plans to use the funding to scale its current operations and significantly enhance its content, technology and marketing efforts
The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference
The #GulfDhonixDhoni ad draws a parallel between the cricketer and Gulf Pride’s consistent performance over the years
To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey
Suraksha Bandhan Season 2 aimed towards extending gratitude towards the truck drivers for their tireless services while also ensuring their safety considering the ongoing situation
#GulfGetMovingAgain emphasizes on a positive tomorrow as the world hits the restart button with a new mindset
#GulfGetMovingAgain emphasizes on a positive tomorrow as the world hits the restart button with a new mindset
#GulfGetMovingAgain emphasizes on a positive tomorrow as the world hits the restart button with a new mindset
The film focuses on the significance of being positive as the world returns to a post-lockdown life
The microsite is designed to engage users coming in from various social platforms with a gamified message of the campaign's core thought