Harpic's new campaign highlights connection between mood upliftment and clean bathrooms
The ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ campaign is created by Havas Worldwide India
harpic
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Cannes Lions 2024: Tgthr’s entry is Harpic Loocator campaign
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
Harpic reminds us that bathroom cleaning is everyone's responsibility, not just mom's
The brand has released its first-ever festive campaign #MomWaliDiwali
Delhi HC tells HUL to scrub Domex ad clean of Harpic references
A single-judge bench reiterated its previous stand, stating that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
Healthy rivalry or outright disparagement? When brands tread the thin line
Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war
Harpic & Network18 bring back annual telethon on World Toilet Day 2022
Actor Akshay Kumar and a host of leaders from corporate, entertainment, social and public policy domains will join the 8-hour telethon
Comparative advertising: Can’t permit defaming competitor's goods: Delhi HC
The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex
Birthday boy Akshay Kumar keeps winning brands & hearts
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Harpic Power Plus emerges as top advertising brand in week 12: BARC
Hindustan Unilever continued to be the most advertised group on TV this week
Asian Paints, PolicyBazaar.com new entrants in top 10 brands list: BARC week 2
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
Domex calls out Harpic in new commercial
Actors Divyanka Tripathi and Revathy headline the Reckitt versus HUL ads in Hindi and Tamil respectively
Reckitt Benckiser brings Health & Hygiene departments under Gaurav Jain
Jain, who was heading the Health vertical since 2017, has been promoted as Senior VP, South Asia
News18 & Harpic strengthen commitment towards water conservation and hygiene
On World Water Day, newsmakers and change makers highlighted how small acts of conservation every day can help maintain hygiene, combat diseases & secure clean water supply
Harpic educates consumers about health & hygiene in 'Saaf Nahi Swachh' campaign
Brand advocate Akshay Kumar commented on the campaign, saying it will reinforce the message of not only cleaning but also disinfecting to stop the spread of infection
New brands start advertising as lockdown norms ease
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
Pitch CMO Summit 2020: Marketers have power to drive behavioural change: Sukhleen Aneja
At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative