News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Pai joined the company in 2001 and has held several leadership roles across the business
Thakran, senior director - corp comm, CSR for Honeywell, tells us about what makes a successful women leader, gender parity in the boardroom and the influence her mother had on her corporate success
The win was a result of a multi-agency pitch
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
The brand will roll out a series of campaigns with Rashmika to consolidate its foothold in the Southern markets
The campaign has been conceptualized and executed by KINTEL
The TVC highlights the purity of the product, which is also accredited with the famed NMR certification
Prior to this, Pal was leading internal communication efforts for Honeywell Connected Enterprise India and APAC
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging
The Holi campaigns Greenroom loved working on this year
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1
Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its rival on similar grounds
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards
The agency has launched a new campaign #CommittedToPurity for the brand
The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
The brand comes in as the leading headgear partner for the team
With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence
The show hosted by Karan Wahi will give viewers a peek into the fitness routines and healthy habits of celebs
Through the campaign, #HoneyYogaChallenge, the brand urged everyone to do as many Suryanamaskars as possible
Most recently, she served as Director, Corporate Communications, for Boehringer Ingelheim
According to Gurpreet Singh, Co-Founder and COO, One Digital Entertainment, the celebrity endorsement business has taken a revenue hit due to the ongoing lockdown