According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
This will be applicable for 10 matches, including the India matches, semi-finals and finals
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
We bring you a roundup of the news that made headlines this past week
Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources
The network has unveiled its campaign ‘Bahut Hua Intezaar’ in anticipation of the ICC Men's T20 World Cup 2022
Some other trending topics were Euro Cup and Tokyo Olympics
The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match
People are calling out the beverage brand's #RangJa anthem, which has been released at a seemingly inopportune moment in the wake of India's back-to-back losses
The association is for ICC T20 World Cup
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border
Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster
A 10-second ad spot for other matches is being sold for Rs 14-15 lakh
According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore
Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
The remaining 31 matches will be played in a three-week period somewhere between September 18 and October 10
Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers
Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams