Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
The JM Financial report says IPL ad rates on TV for a 10-sec spot will go from Rs 15.7L to Rs 18.2L in 2027. For Voot, no. of incremental subscribers expected to jump from 25 mn in ’23 to 70 mn in ’27
The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive
The league will play a pivotal role in helping establish it as India’s leading digital media, entertainment, and sports destination, said Network18 has said in its Q1 FY23 earnings release
The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption on digital
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have already touched Rs 1800 crore
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding war among Star, Sony-Zee, Reliance and Amazon
Competitive intensity, expansion of the tournament through two new teams, and the fact that it is the only profitable sports property will be key factors that will determine the value