Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Radio Mango’s Fanfest is a monthly event designed to bring celebrities and fans closer together
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
Tejus Jose will be overseeing operations for 21 hotels located across 14 cities
Prior to this, Leon was Managing Director at Publicis Groupe for over five years
The film is by Creativeland Asia for Kisan Diwas
At TechManch 2022 conference, Mindshare’s Global Chief Innovation Officer delivered a keynote address on ‘Mapping The New Digital Marketing Shifts'
Joseph will report to Lisa Utzschneider, CEO of IAS
In this edition of e4m ‘Pride of India Brands 2021’ series, FreshToHome’s Head of Marketing Vanda Ferrao talks about the company’s mission & commitment to the brand promise - 100% Fresh, 0% Chemicals
Josep Montserrat has been elevated to Chairman
The current run of LaLiga on MTV has seen a 3x rise in reach vis à vis last season, according to Viacom18's Anshul Ailawadi
Nissan joins the company from Philippines-based MAP Active & Planet Sports Inc.
The TVC, conceptualised by Creativeland Asia, communicates the USPs of aer power pocket
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
The other members that were elected as office bearers of The Advertising Club include Partha Sinha, Vice President, Dr Bhaskar Das, Secretary; Aditya Swamy, Joint Secretary; Shashi Sinha, Treasurer
Panellists Arundhati Bhattacharya, Sunil Jose, Deepak Pargaonkar and Rajiv Sabharwal addressed the opening keynote session titled 'Our Path Forward, Together'
Dueman will replace Kedar Teny who has moved on to pursue other opportunities
Francis Jose, Manohar Hotchandani and Paras Sharma have been hired to bolster Facebook's growing partnerships in India
In his new role, Leon will continue reporting to CEO Rajesh Ghatge
Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors
Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer
Conceptualised by Creativeland Asia, the campaign is devised as a public interest and awareness campaign
In today’s edition of ‘First Responders’ we speak to Rijo Joseph, Chief Photographer, Malayala Manorama, about his experiences while covering the COVID-19 crisis
Conceptualised by Creativeland Asia, the film aims to make each one of us think of building a better post-COVID world
The graduating students excelled with 56% of them scoring above 70% and 13% of the students achieving above 80%
Conceptualised and produced by India On Track, the campaign will have a 360-degree rollout across various platforms
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline media